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Title:Technorati
Description:We shape the conversation of online publishing, advertising technology, content monetization and website marketing strategies.
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Quality amp; TrustTechnorati has long focused on combating the rise of fraud traffic and offering software to make the selling of programmatic easier for publishers. As a result, Technorati proudly holds a spot among the top tier of Pixalate #8217;s Global Sellers Trust Index.
Featured Glossary TermHeader Bidding: Also known as Advance Bidding, a type of bid management that allows publishers to offer first look and bid opportunity to multiple programmatic partners that is carried through to the publishers adserver. The set up is powered by 鈥 read more
Recent Headlines
Synacor Revs-Up Advertising Growth Engine with Acquisition of Digital Advertising Pioneer Technorati
Technorati Launches Publisher Technology Platform for Advance Bidding Revenue Integrations
Technorati Releases Tech To Manage Multiple Header Bidding Partners (AdExchanger)
Technorati Takes Aim At The Programmatic 'Waterfall' (MediaPost)
WTF is header bidding? (Digiday)
Solving The Programmatic Puzzle With Advance Bidding (MediaPost)
Report Card: State of the Programmatic Industry (Technorati + Digiday / PDF)
Technorati Finds Almost Half of Publishers Are Frustrated by Programmatic Demand Partners Not Able to Compete with Each Other on Each Impression
It鈥檚 Finally Time To Stop Data Abuse (AdExchanger)
Technorati Technorati is a company of advertising technology specialists building tools and services that accelerate publishers鈥 programmatic revenues.
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