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Title:Thinkbox | Home
Description:Thinkbox is the marketing body for commercial TV in the UK. We exist to help brands get the best out of today鈥檚 TV in all its forms.
Thinkbox | Home
Discover the power of TV advertising
Menu times;
Why TV?
Getting on TV
Getting on TV
Introduction to getting on TV
Planning and Buying TV
Planning and Buying TV
Intro to planning and buying TV
What are your objectives for TV?
How do I target on TV?
Coverage and frequency objectives
How should you phase your TV campaign?
What environment should your TV ad be in?
Regional TV planning options
When should you be advertising?
How much does TV advertising cost?
TV and other media
TV on a budget
TV on a budget
Creativity on a shoestring
Planning TV on a shoestring
Useful resources
Useful resources
Thinkbox training
How to calculate CPTs
How TV is traded
TV channels and sales house contacts
Audience profiles
Watch on-demand: TV for newcomers event
Audience profiles
November 17, 2015
Planning TV on a shoestring
October 9, 2015
Intro to planning and buying TV
October 29, 2015
How to use TV
How to use TV
Introduction to spot advertising
Themed breaks
Contextual ads
Live ads
Sponsorship and content
Sponsorship and content
Content partnerships overview
Content partnerships
TV Sponsorship
AFP and branded content
Product placement
What is Broadcaster VOD
Broadcaster VOD key numbers
Broadcaster VOD services
Planning amp; buying Broadcaster VOD
Broadcaster VOD advertising formats
VOD regulation
VOD specifications
Get with the programmes
November 16, 2015
What is Broadcaster VOD
November 9, 2015
The Queen #39;s birthday street party break on ITV
May 16, 2016
Thinkbox research
Thinkbox research
Creative Drivers of Effectiveness
TV Response: new rules, new roles - research write-up
The truth about youth 2015
Screen Life: TV advertising everywhere 2014
Payback 4 pathways to profit 2014
#TV Nation 2014
#TVTwitter research 2014
Screen Life: TV in demand 2013
TV Nation/Ad Nation 2013
POETIC research: TV鈥檚 Influence Calculated 2013
The long and the short of it 2012
Screen Life the view from the sofa 2012
The link between creativity and effectiveness 2010
TV Sponsorship: a brand鈥檚 best friend 2008
BARB data
BARB data
Profile report
Reach report
Top ads report
Top programmes report
BARB: the gold standard in media research
BARB Glossary
Nickable Charts
Nickable Charts
Full Reports
TV viewing amp; audiences
TV effectiveness amp; payback
VOD amp; devices
TV and other media
Thinkbox research charts
Creative Drivers of Effectiveness
March 31, 2016
Latest deck: TV advertising鈥檚 Killer Charts (All 51 charts)
April 28, 2016
Top ads report
July 4, 2016
Case studies
News amp; opinion

News amp; opinion
We are the Superhumans
Watch the ad here

Chaka Sobhani of Leo Burnett enthuses over 3 of her favourite ads
Leo Burnett鈥檚 entertaining and insightful Chief Creative Officer, Chaka Sobhani reveals her choices.
July 1, 2016
Case studies
Quorn see solid growth with TV-focussed strategy
Case study showing how a change of strategy and ongoing use of TV has driven impressive brand growth and ROI over four years.
June 17, 2016
News amp; opinion
Thinkbox TV Planning Awards 2016 winners films
Watch all the category winners and be inspired with some clever TV planning.
June 29, 2016
Case studies
Pets at Home: People purr over pawesome pets
In this film, Carat Manchester and Pets at Home brought together the power of TV and social by putting the consumer, and their pets, at the heart of the campaign driving impressive results.
June 22, 2016
Five cracking ads to watch, who will the academy pick as their winner?
Five cracking ads to watch, who will the academy pick as their winner?
July 14, 2016
Nina Bibby of O2 in 3 great ads I had nothing to do with
Nina Bibby, marketing and consumer director at O2, reveals three great ads she admires but had nothing to do with.
June 13, 2016
2016 Euros, Gogglesprogs, The Challenge and much more
Put your feet up and see what brilliant programming you have to look forward to in the coming weeks.
Breaking ads
Twice a week we update this gallery with a collection of the latest and best ads breaking on TV.
July 18, 2016
RT @UMLondon: The UK's Broadcasters Audience Research Board finds that 87% of #TV viewing is still live at point of #broadcast https://t.co鈥
Creative Insights on Film
Creative Exchange: John Hegarty amp; Peter Fincham
Watch Sir John Hegarty, co-founder amp; Worldwide Creative Director at Bartle Bogle Hegarty and Peter Fincham, Director of Television, ITV, talk about what makes brands successful.
July 3, 2014
TV Creativity - the right direction
Watch Jason Stone, of David Reviews, chair a rock star panel of some the UK鈥檚 best advertising directors including Daniel Kleinman, Kim Gehrig, Declan Lowney and Chris Palmer.
April 19, 2016
From brief to air with Vicki Maguire, Grey London
Vicki Maguire, Executive Creative Director at Grey London, talks about the creative opportunities and challenges for new to TV advertisers.
February 18, 2016
TV advertising's killer charts:
what every marketer should know
Best for profit
TV is the most effective form of advertising, generating 拢1.79 profit for every 拢1 spent
TV dominates video
TV viewing accounts for 76% of all video viewing for the average UK adult
Unbeatable reach scale
TV has the greatest reach of all media, building scale quickly and powerfully.
Biggest for youth
TV takes the lion's share of 15-24s' chosen media day, some 31%
Learn more
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Why TV?
Getting on TV
How to use TV
Case studies
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copy; Thinkbox 2016
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