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Why Movers?
About Us
Find Us
Contact Us
Say hello to movers.
Access the 39 million Americans who move annually with Imagitas marketing products. Our strategic partnership with the United States Postal Service reg; means it鈥檚 the only way to get your brand in the hands of confirmed movers.
Contact Us
Our Partners
Why movers?
One in 5 American households moves every year. Moving is the largest lifestage event鈥10 times the yearly number of first babies, weddings and students starting college.
billion annual spending
average spend per moving household
 4 weeks
after a move is when most purchase decisions are made
higher purchase rate during move
communication open rate
basket size of non-movers
more likely to try a new brand
likelihood of repeat business
Reach your target audience.
Timing is everything. Our direct mail and digital products reach movers at critical touch points during the move with better than 90% open rates.
USPS Mover's Guide
Timing: 1-4 weeks pre-move
Scale: 24.3MM
Appear alongside the USPS change of address form
Boost brand loyalty during early move spend
Adjust messaging based on geographical criteria
Increase brand exposure through premium placement
USPS Mover Advantage
Timing: 1-2 weeks pre-move
Scale: 14.5MM
Get exposure to movers in the online change of address
Choose premium placement so your brand stands apart
Optimize, test and perform ad versioning
Customize ad versions based on audience
Make redemption a breeze with print, email and mobile coupon delivery
USPS Move Validation Letter
Timing: 1 week pre-move
Scale: 34.4MM
Advertise in the official change of address validation
Capture more of the substantial pre-move hyperspend
Drive response through custom ad formats
Optimize to increase redemption
My Move Mover Spotlight
Timing: Pre- and post-move
Scale: 8MM+
Cookie confirmed movers who visit MyMove.com and import data directly into your DMP
See higher conversion rates when you customize site experience, customer communications and display campaigns for your mover audience
USPS Welcome Kit
Timing: 2-5 days post-move
Scale: 23.7MM
Be part of the official mailing confirming new address
See the most impressive open rates
Stand out from competitors at a crucial time when most purchases take place
Target messaging based on geographical area
Send movers to a store near them with retail locator features
My Move Mover Access
Timing: Post-move
Scale: 8MM+
Get MyMove.com mover leads in real time
Make remarketing easier and more targeted
Customize email campaigns with relevant, timely offers
Increase customer conversion and lifetime value with ongoing communications
Our Services
In-house services ensure your mover marketing campaign gets results.
Our experts have amassed twenty
years鈥 proprietary research on mover
spending habits, online usage and
psychological concerns related to
the move. They know movers better
than anyone.
The analytics team develops custom
test plans, recommends offer
strategies, provides market
segmentation views, evaluates
performance and tracks competitive
activity on an ongoing basis.
From color palette to calls-to-action,
our creatives know how to engage the
mover audience. Services include
creative strategy and ad design,
messaging and optimization.
We鈥檒l help you utilize new mobile
shopping tools like iPhone Passbook
and Google Wallet. Your offer needs
to function in the manner your
customers prefer to shop.
Harness our innovative
location intelligence software for a
better understanding of mover habits
and interactions. Predict mover
behavior and manage cross-channel
mover communications.
About Us
Technology, Service, Accountability, Results.
Imagitas, owned by Red Ventures, helps the United States Postal Service produce, distribute and facilitate the official change of address. We also help consumers save money when they move. Our suite of direct mail and digital products makes it easy for marketers to send relevant offers to this valuable audience of moving consumers.
Executive Team
We're a group of innovators, marketing experts, tech geeks and data nuts. Together we are committed to helping our clients achieve their goals and maximize the success of our products.
Steven Sibley
Rich Hoey
Senior Vice President Chief Financial Officer
Peter Smul
Senior Vice President, USPS Relationship and Operations
Sakina Tawawalla
Senior Vice President, Retail Vertical
Chris Hall
Senior Vice President, SMB Vertical
Jennifer Nelson
Senior Vice President, Services Vertical
Working Here
We think hard, we work hard, we play hard. Our team values collaboration, leadership, creativity and innovation. We believe that every employee should have the opportunity to make an impact and advance his or her career.
Working here isn't all business all the time. It's also ping-pong tournaments, company outings, bagel Fridays, free on-site gym and Nerf wars. It's no wonder we've been named one of Boston Globe's Top Places to Work.
View job openings
Contact Us
48 Woerd Ave.
Suite #101
Waltham, MA 02453
Tel: 800-794-8510
Fax: 781-906-4848
Contact Us
Imagitas is a registered trademark of Imagitas, Inc and Red Ventures copy; 1992-2015.
copy;2015 All Rights Reserved. Privacy Policy.
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