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Title:Online Advertising Technology for Digital Media Companies | OpenX
Description:With the OpenX advertising platform, publishers make more money and advertisers maximize online performance. Publishers optimize all their ad inventory and increase content engagement, while advertisers reach targeted audiences at scale.
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Online Advertising Technology for Digital Media Companies | OpenX
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OpenX is a global leader in digital advertising technology and services, enabling digital media companies to manage and maximize their ad revenue.
Our unique platform combines ad serving, a real-time bidding (RTB) exchange, yield optimization, and content valuation to deliver the highest revenue across every desktop, tablet, and mobile screen.
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Ad exchanges eliminate complexity and inefficiency by auctioning individual ad impressions in 鈥渞eal-time鈥 between multiple advertisers, and selling them to the highest bidder; this auction process ensures that publishers maximize their revenue. Ad exchanges provide a single point of contact between publishers and ad buyers which improves efficiency. They also provide impression level data on visitors and web pages to advertisers, enabling them to modify their buying strategies based on real-time feedback. Exchanges also make it easy for both publishers and networks to fulfill campaigns, by delivering each impression when it is sold, instead of selling it in advance selling based on forecasts.
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