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Title:Australian Newsagency Blog
Description:A blog on issues affecting Australia\'s small businesses, newsagents, media and small business generally.
Keywords:small businesses, newsagents, media, small business
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Australian Newsagency Blog
Australian Newsagency Blog
A blog on issues affecting Australia #039;s newsagents, media and small business generally.
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Politics gets in the way of policy on penalty rates
Mark Fletcher on February 25, 2017 9:27 AM
The instant analysis world we now have thanks in part to social media has seen the decision of the Fair Work Commission to cut Sunday penalty rates 12.5% turn into an ill-informed class battle for which the politicians are to blame.
The politicians created the independent umpire and left it to provide leadership on issues they consider too contentious for them to show leadership themselves.
Media reports and tweets reflect an ignorance about penalty rates.
For me, the question is: Is $39.82 an hour (plus super) for a 21 year old on a Sunday reasonable? Whether they are a retiree looking for extra money, a single mum or a uni student is not my concern. My concern as a retail business owner is #8211; is $39.82 an hour fair pay?
I think $39.82 an hour is too much. I am happy with the 12.5% reduction. In fact, I think it could have been a bit more.
But this is where the politicians need to show leadership for you can #8217;t have a conversation about cutting penalty rates in a climate where Centrelink is taking action against debts that often do not exist, politicians grant themselves above average pay rises every year, big business CEOs get millions for share聽price movement and large corporates are pitched a tax break.
Our politicians need to show leadership on the big picture here. If they did that, then genuine reform across multiple points of the economy might be possible.
As a business owner I am not responsible for the economic circumstances of my employees. I am responsible for paying the correct pay and meeting all other obligations. Circumstances outside the business are not my responsibility as that is what I pay payroll tax, company tax, GST, superannuation, PAYG, fuel excise聽and myriad other taxes for. The problem is, these many taxes are not used as well as they could be. Indeed, pigs on all sides of politics with their snouts in the taxpayer trough rort聽the system so much that is makes many of us look at issues like penalty rates as a what #8217;s in it for me discussion.
Real leaders would step back and say: okay FWC, you have had your say. Now, lets聽look at the whole of the economy聽and make a series of moves in pursuit of fairness across classes on the basis that a healthy whole economy is more important that health for one class at the expense of another.
The debate that has been raging in Australia for the last two days since the FWC decision is a reflection of poor leadership on all sides in this country.
Please, can we聽pull this back from a debate? Can we have a conversation? And can we, for a moment, forget about pursuing headlines or a retweet?
10 likes
rarr; 2 CommentsCategory: Ethics middot; Small Business
Pitch your gift wrapping services
Mark Fletcher on February 25, 2017 6:32 AM
I love this pitch that I saw in the window of a card shop last week. We can wrap anything is simple, easily understood and perfect for people who need the service. I love that they have not over complicated the pitch #8211; this helps with cut-through to passers-by.
3 likes
rarr; No CommentsCategory: giftwrap
Combatting illegal tobacco in New York
Mark Fletcher on February 25, 2017 6:25 AM
Plenty of tobacco retailers in New York that I visited last week had聽signs up in their retail shops making it clear about illegal tobacco and that their business only deals in legitimate tobacco. Displaying signs like this is a good way to demonstrate authority in this contentious area.
This聽sign is good as it shows consumers hot to spot illegal tobacco products #8211; it shows the tax stamp. Helping shoppers spot illegal product is the first step in any good education campaign. It is unfortunate the sign looks so disheveled. I #8217;d rather it be pristine and in a frame, showing with pride.
Illegal tobacco is a big issue around the world and retailers are on the front line of this battle. Using space in-store to educate shoppers is an important role for retailers to play.
1 likes
rarr; No CommentsCategory: Ethics middot; Tobacco sales
Hilarious: My paper is broken
Mark Fletcher on February 24, 2017 1:08 PM
I don #39;t want to complain but my paper is broken pic.twitter.com/zGjh2HhCgP
mdash; Matt Smithson (@mattsmithson) February 23, 2017
7 likes
rarr; No CommentsCategory: Newspapers
ABC radio promoting newsagents
Mark Fletcher on February 24, 2017 12:10 PM
It was terrific hearing an ad for Gardening Australia on local ABC radio yesterday in that it mentioned newsagents as the only retail outlets for the title. Sure they pitched ABC shops online, but our channel is the only high street retailer with the title.
This is a good reason for newsagents to actively promote the title, to appreciate the active support from the ABC for our businesses.
6 likes
rarr; No CommentsCategory: magazines
Tatts online subscriptions service set to divert more in-store traffic to mobile and online
Mark Fletcher on February 24, 2017 5:47 AM
Everyone logging into their Tatts (The Lott) app or website is pitched their new subscription service through a series of screens.
Subscriptions makes it easy or a regular shopper to always have tickets in the games they want.
Think of your regulars, who always purchase a the same ticket in one or more games. Once they try this why would they come to your shop?
Now, think about the capital expenditure Tatts wants you to spend on their corporate fit out promoting their brand. I am shocked newsagents are not challenging this.
Check out the Tatts subscription pitch:
Newsagents need to factor into their business plan what their business could look like without Tatts traffic and revenue.
6 likes
rarr; No CommentsCategory: Competition middot; Ethics middot; Lotteries
Clueless News Corp Retail Sales and Marketing team disrespect newsagents, again
Mark Fletcher on February 23, 2017 1:01 PM
The聽News Corp Retail Sales and Marketing in NSW has sent out a notice to newsagents about a complex promotion without first talking with the newsagency software companies about the practicalities of running the promotion.
This is another failure by the marketing #8216;experts #8217; at News Corp #8217;s Holt Street office #8211; failing newsagents and the newsagency software companies.
Shame on them.
Click here to see the newsagent letter. It reveals a messy promotion in my opinion.
By not bringing stake holders in on this early, News Corp has generated a ton of calls to the software companies, passing on costs that News Corp itself should have to carry is this is their promotion. But they never see it that way. Like I said, shame on them.
7 likes
rarr; 5 CommentsCategory: Ethics middot; Newspaper marketing middot; Social responsibility
How was Sydney Gift Fair for you?
Mark Fletcher on February 23, 2017 5:39 AM
A newsagent contacted聽me yesterday as asked for this post to collect comments from people about the Sydney Gift Fair that has just ended. If you attended, what do you think?
8 likes
rarr; 10 CommentsCategory: Gifts
Pitching Barbie to dads
Mark Fletcher on February 23, 2017 5:22 AM
This advertising for Barbie outside the New York Toy Fair, which I attended this week, is interesting for its pitch of Barbie to a broader audience.
聽
2 likes
rarr; No CommentsCategory: marketing
Great to see Smith Journal, an Aussie magazine, on the shelves in New York
Mark Fletcher on February 23, 2017 5:11 AM
2 likes
rarr; No CommentsCategory: magazines
How to prepare your retail newsagency business for sale
Mark Fletcher on February 22, 2017 5:55 AM
Selling a retail business, like a newsagency, is like selling a house, you need to prepare it so that it looks appealing to prospective purchasers.
The process of preparing a business for sale can take time, depending on the state of the business.
Here is an overview of what you need to do.
Maximise profit. What anyone will pay will depend on the profitability of the business. While you should be on this every day, if it is a new project for you, start six months prior to putting the business on the market.
Eliminate dead stock. It looks bad on the shelves and looks bad on the books. Purchasers should not pay full wholesale for inventory more than six months old as your poor buying or management is not their obligation.
Streamline operations. Make the business look easy to run by ensuring it is easy to run for you. The easier it looks to run the more interesting to people who don鈥檛 understand the business.
Make the business look appealing. Ensure displays are stunning, the shelves full and every pitch the very best you can make. You want them to want your business because they like it.
Be happy. Owners who talk their business down will find it harder to sell the business. If you are complainer, keep it to yourself or in the family.
Keep your social media presence up to date. Today, many people check out a business online prior to looking at it in-store. Maintain up to date Facebook and other
Get your paperwork in order. Early on, get business documents together and check:
Premises lease.
Equipment lease documents.
Franchise document.
Supplier agreements.
Details of any forward orders.
Any other documents relating to the operation of the business including manuals for any equipment items.
Choose your broker carefully.
Success at selling your business depends in part on the work you do to prepare it for sale. Extra focus now can help you get timely price satisfaction.
11 likes
rarr; No CommentsCategory: Newsagency management middot; newsagency marketing middot; newsagency of the future middot; Newsagency opportunities
Newsagency of the Future workshops kick off next week
Mark Fletcher on February 21, 2017 6:54 AM
At this free workshop open to all newsagents I will outline a path forward for newsagents, a path that relies less on print media traffic, a path that could insulate the business against the inevitable migration of lottery purchases online.聽Please click on the link to book for the date that suits:
Adelaide. Feb. 28. 10am.
Sydney, March 1. 10am.
Brisbane, March 2. 10am.
Melbourne, March 3. 10am.
Each session will run for around two hours with time for Q amp;A.聽I am confident you will leave the session with practical things to do in your business in pursuit of a more successful 2017.
I started the Newsagency of the Future workshop series in 2004. This year #8217;s session is the most important yet I think. At the session I will explain why.
4 likes
rarr; No CommentsCategory: newsagency of the future
The latest Tatts Group analysis from Credit Suisse
Mark Fletcher on February 21, 2017 6:17 AM
Click here to access the latest research聽on the performance of Tatts Grup by the respected Credit Suisse group. The core lotteries information is:
Lotteries: exceeded previous TTS guidance, issued mid-December with a slightly better run-of-jackpots as TTS closed the period. Overall, the business was managed well, against some very bad-luck and the lowest jackpot run in about five years. The outlook appears more favourable and challenging comps should diminish as 2H17 progresses. We expect 8% EBIT growth in FY18, restoring lottery earnings above the previous FY16 base.
2017 will be an interesting year for Tatts and its retailers in this space with tough than ever competition from competitors. This is especially true for the online / mobile competitors.
Newsagents are especially at risk from the latest moves as their lottery revenue depends on over the counter whereas tatts and OzLotteries are established online.
These are reasons newsagents need to think carefully before making any capital investment supporting lotteries sales.
6 likes
rarr; No CommentsCategory: Lotteries
Tatts a step closer to vending machine sales
Mark Fletcher on February 20, 2017 8:36 AM
The email sent Friday by tatts announcing a limited location trial whereby customers will be able to purchase tickets on a self-serve screen and pick up from a terminal is, in my opinion, the next step to complete self service in-store, in multiple locations not part of the network today.
Self service is the model for lotteries in many overseas countries so why not Australia? However, self serve overseas is real self serve and not this clunky approach by Tatts.
The聽main game for lottery sales in town is online. That will eventually dominate lottery purchases in my view. Technology demands it. Consumer convenience demands it. While there are fights about shoplifts and Tatts dedicates space, online is where the biggest battle is taking place and you can #8217;t see it in-store.
10 likes
rarr; 2 CommentsCategory: Lotteries
Magazine wholesale prices in the US
Mark Fletcher on February 20, 2017 6:01 AM
This invoice shows the wholesale prices for the sale or return model for magazines in the US:
The vast majority of magazine retailers here only sell the top 50 to 100 titles.
The returns process is similar, some topped, some full copy. Some titles, niche, are purchases firm sale.
6 likes
rarr; 9 CommentsCategory: magazines
Subtle newspaper one delivery pitch
Mark Fletcher on February 20, 2017 5:59 AM
I like the subtlety of the home delivery pitch by The New York Times.
5 likes
rarr; No CommentsCategory: newspaper masthead desecration
Sunday newsagency management tip: call out fakes
Mark Fletcher on February 19, 2017 5:15 AM
There are retailers out there who care less about licenced products and selling the real thing versus a cheap knock-off. Fans of licences eventually discover the fakes. However, those buying for them amy not. This is why we need to call out those peddling fakes when we discover it.
I saw this recently when a retailer posted this on Facebook.
I have blurred identifying detail as they are not necessary for this post.
If you see someone selling fakes, get the evidence and post it in-store and on social media. call out the behaviour and help educate customers that when it comes to licenced product chip is usually not good news.
While some may say they don #8217;t want to pick a fight. Sometimes you have too pick a fight to shine a light on illegal behaviour. I did this eyers ago when a competitor was acting against the law and in doing so they were gaining a financial advantage unfairly. They were eventually hauled and forced to compete on their merits rather than their illegal behaviour.
11 likes
rarr; 3 CommentsCategory: Ethics middot; Management tip middot; Newsagency management middot; Social responsibility
Sunday newsagency VM tip: let the art be seen
Mark Fletcher on February 19, 2017 5:13 AM
The placement of paper in a glass with art on the outside makes the art a feature. Tis will increase sales.
Before:
After:
10 likes
rarr; No CommentsCategory: marketing middot; marketing tip middot; newsagency marketing middot; visual merchandising
Celebrity card designers
Mark Fletcher on February 18, 2017 4:19 PM
I have seen some amazing card designs at overseas trade shows this year, extraordinary designs, on point, different, fun, unique. And then there are celebrity card designs for which I suspect the publishers ay too high, like these:
Even though I am not the customer, I suspect these cards next to two of the best designs from an unknown designer targeting the same shopper would se the Taylor Swift cards remain unsold.
The cards are not bad. They are just not current to what cool designers are producing today. Sure, they have her name. But is that enough?
2 likes
rarr; No CommentsCategory: Greeting Cards
newsXpress finding new customers on TV
Mark Fletcher on February 18, 2017 6:51 AM
This latest newsXpress TV ad just finished airing. This is a brand building ad rather than a call to action. With the promoted products costing from $150.00 to $800.00, the ad has a subtlety that plays to a style collectors are drawn to. It worked a treat.
Promoting outside traditional seasonal occasions is important in my view. The more non-traditional reasons we can give for visiting our shops the better.
Selling these items in the price range noted changes shopper perception of the business. Most important than this, it changes your own perception.
FYI, people selling these are in the city and country, on the high street and in centres.
10 likes
rarr; No CommentsCategory: newsagency marketing middot; newsagency of the future middot; Newsagency opportunities
Lottoland trumps Tatts on Saturday mega draw
Mark Fletcher on February 18, 2017 6:45 AM
Check out the email sent by Lottoland yesterday:
1 likes
rarr; No CommentsCategory: Competition middot; Lotteries
While we welcome browsing of magazines in Australia, here is a US retailer #8217;s approach:
Mark Fletcher on February 18, 2017 6:43 AM
5 likes
rarr; No CommentsCategory: magazines middot; Newsagency management
Mumbrella: Lottoland rejects ad standards ruling
Mark Fletcher on February 17, 2017 10:43 AM
Click here to see a聽Mumbrella聽report on聽Lottoland rejecting聽an Advertising Standards Board finding against it. I encourage newsagents to read the article. Lotto land come across as sensitive and precious.
Their ads need to be called out for what they are, including their appalling attack on small business newsagents.
7 likes
rarr; No CommentsCategory: Lotteries
Who needs a shop to sell lottery tickets?
Mark Fletcher on February 17, 2017 4:38 AM
Lottoland is a pure online and app play. Tatts (The Lott) has a strong online and app play. OzLotteries has a a strong online and app play. 聽In the US there is online as well as self-serve machines like this one that does not age check and does not give change. These are all factors to consider when costing the capital expenditure demanded by Tatts.
Check out the vending machine I saw yesterday at the offices of New York Lottery and Gaming Commission:
9 likes
rarr; 4 CommentsCategory: Competition middot; Lotteries
What should newsagents do about those who ignore publisher promotion rules?
Mark Fletcher on February 16, 2017 5:02 AM
Last week I received an聽anonymous note following my posts here about people selling newspaper promotion sets online. In the email, the correspondent聽included banking and address details which I have edited of the post below. I am happy to share these details with publisher folk to investigate:
Hi Mark,
I #8217;m a fellow newsagent and a follower on your blog, your recent posts regarding a select few rouge agents selling magazines on eBay drew my attention.
I have done some investigating and hope you can forward my findings to the relevant suppliers and stop this behaviour.
Excuse the long email as I outline my findings.
One seller in particular I noticed is prolific at selling News Limited Promotions and other current magazines often at below cost price, with free delivery.
Link to this seller #8217;s profile:
http://www.ebay.com.au/sch/auton_goyck/m.html?
I couldn #8217;t find much initially, the item locations are mainly Carlton VIC, with a few others listings stating Sydney which are likely false too to throw off suspensions from News Limited.
Examples of the listings include the Roald Dahl Full set.
http://www.ebay.com.au/itm/The-MARVELLOUS-ROALD-DAHL-LIBRARY-set-14-books-case-advisor-courier-mail-/252760717924
We #8217;re not allowed to sell without tokens and this eBay聽seller聽is selling for $39.99 inc postage.
AFL Season Guide
http://www.ebay.com.au/itm/NEW-AFL-Record-Season-Guide-2017-By-Michael-Lovett-Paperback-Free-Shipping-/252762339055?
RRP $40 #8211; Selling for $29.99 inc postage
http://www.ebay.com.au/itm/OUR-WORLD-IN-CHARTS-UNDERSTANDING-THE-ECONOMY-MONEY-ALAN-KOHLER-/252688189246
RRP $30 #8211; selling for $13 inc postage
By my calculations, with eBay and paypal聽 fees close to 10% and postage for 1-3kg parcel close to $12. This seller must be doing dodgy returns as otherwise the items are being sold way below cost.
I created a fake account and purchased a small item, found the banking details.
In the checkout process, eBay actually linked me to another similar product which I discovered was the same seller with a different account :
http://www.ebay.com.au/sch/32168732/m.html?
This account has over 2300 listings for sale, mostly old magazines dating back to 2013 and around 600 stationary items from GNS all with the item location in Glenroy VIC.
The photos in some of the listings from these 2 accounts share the same floorboard in the background and I found the banking details matched too.
Quick check online showed no recent rental or sale history,聽 presumably this seller own it, can #8217;t really confirm it unless I do a title check but that has a fee.
With the AFL Season Guide I mentioned earlier, I bet not many newsagent #8217;s receive over 12 copies for this title. I #8217;m sure they are able to filter a list of newsagents receiving 12 or more (with a high history of returns) in Melbourne and cross check against Owner #8217;s Names and address.
Hopefully this is enough of a lead to work with and you can forward this to the contacts at News Limited and Gordon Gotch who can do something about it, this character has obviously been around for a while given their feedback history.
There are of course other sellers on eBay selling magazines and promotion items, but none with the same聽 scale and magnitude.
If the outcome from this finding leads to an appropriate action (ie a full audit on the identified newsagency account) , I would be willing to dig through the other sellers and gather more Intel.
Perhaps you can also share this on the blog and enlist some help.聽 I myself do not seek any credit and wish to stay anonymous.
I, too, am concerned about people operating outside the rules when it comes to these promotions. It gives our channel a bad name.
For their part, publishers appear disinterested in what looks like rogue behaviour.
I welcome comments from others on this.
20 likes
rarr; 7 CommentsCategory: Ethics middot; marketing middot; Newspaper distribution middot; Newspaper marketing middot; Social responsibility
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Politics gets in the way of policy on penalty rates
Pitch your gift wrapping services
Combatting illegal tobacco in New York
Hilarious: My paper is broken
ABC radio promoting newsagents
Tatts online subscriptions service set to divert more in-store traffic to mobile and online
Clueless News Corp Retail Sales and Marketing team disrespect newsagents, again
How was Sydney Gift Fair for you?
Pitching Barbie to dads
Great to see Smith Journal, an Aussie magazine, on the shelves in New York
How to prepare your retail newsagency business for sale
Newsagency of the Future workshops kick off next week
The latest Tatts Group analysis from Credit Suisse
Tatts a step closer to vending machine sales
Magazine wholesale prices in the US
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How was Sydney Gift Fair for you?
Magazine wholesale prices in the US
Clueless News Corp Retail Sales and Marketing team disrespect newsagents, again
Tatts a step closer to vending machine sales
What should newsagents do about those who ignore publisher promotion rules?
Sunday newsagency management tip: call out fakes
Who needs a shop to sell lottery tickets?
We were hacked
Australia Post supports newsagents
Why a newsagency can be a good business to purchase
And we wonder why magazine sales are declining #8211; an editorial fail at Woman #8217;s Day
Politics gets in the way of policy on penalty rates
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