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Title:Verses From The Abstract
Description:Deep Thoughts from Ian Schafer, Founder & CEO of Deep Focus.
Verses From The AbstractVerses From The AbstractDeep Thoughts from Ian Schafer, Founder amp; CEO of Deep Focus.FollowFollowingLatestFacebook Drops An Ad Blocking Hammer.Facebook Drops An Ad Blocking Hammer.Multiple sources (The New York Times, CNBC) are reporting that Facebook is getting a lot more serious about blocking ad blockers, at least鈥an SchaferAug 9I鈥檓 With 鈥淗er鈥漵. All Of You.I can鈥檛 begin to express how angry, disappointed, embarrassed, and appalled I am after reading this. This is the same argument about鈥︹渋dentity politics鈥. Screw that. There are groups of people that have decks systemically stacked against them. 鈥淲omen in advertising鈥 is one of them. The ad industry at large is not a meritocracy. If it was, the odds would be that women would be equally represented (at least!) in executive roles, or at least paid the same. Neither are true. Is the racial diversity debate over too? Not even close.
We, as an industry, need to call this kind of harmful thinking out.Ian SchaferJul 29Cannes Lions 2016: What You Missed, Even If You Were There.Cannes Lions 2016: What You Missed, Even If You Were There.Above photo courtesy of Kurt Wagner @ Recode.Ian SchaferJun 28LatestInfluencer Marketing鈥檚 Second ActInfluencer Marketing鈥檚 Second ActThe influencer marketing platform bubble is going to pop, but will leave behind a golden opportunity for a do-over.Ian SchaferMay 26What Super Bowl 50 Can Learn From What We Learned About Super Bowl 48.What Super Bowl 50 Can Learn From What We Learned About Super Bowl 48.In 2013/2014 my agency, Deep Focus, along with the NY/NJ Super Bowl host committee, led all of the social media communications and鈥an SchaferFeb 2Howard Stern Just Sent Ad Blocking Mainstream.Howard Stern Just Sent Ad Blocking Mainstream.Where were you when it happened? And what will you do next?Ian SchaferAug 25, 2015WTF is 鈥楽ocial Media鈥 Anyway?WTF is 鈥楽ocial Media鈥 Anyway?The future of media is 鈥榮ocial鈥 and it鈥檚 time to deal with it by moving on.Ian SchaferAug 10, 2015Is VidCon The Next SXSW?Is VidCon The Next SXSW?It may be even more important. Here鈥檚 why.Ian SchaferJul 26, 2015AboutVerses From The AbstractDeep Thoughts from Ian Schafer, Founder amp; CEO of Deep Focus.More informationFollowers111 ElsewhereAll storiesAbout Verses From The Abstract

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