How to do BusinessDescription:
If you want to know how to do business effectively in this strange 21st Century you've come to the right place. Free papers, inexpensive books and reports and top notch business consultancy
Innovation, new products, people, marketing, IT, operations, Business growth Body:
How to do Business
NEW // Social Media/ Growing Jobs/ Music + Marketing/ Entrepreneurial Marketing /Growth Accelerator /1Man Brand /
Welcome to How to do Business.
You're probably either running a business or thinking about starting one. Maybe you're growing strongly intent on world domination or maybe your business has stalled. In any case we can help you with the key issues that businesses face.
Most businesses worry that they're not achieving enough business or that they need to raise more funds to progress. These however are often just symptoms.
3 issues that hold companies back
They don't think strategically about what they are going to sell to whom
They forget that business is about working together
They don't spend the time to turn their vision into a clear, motivational story and then don't tell it often enough in the right places.
Point 1. Strategy is about clarity and targeting. You have to sell enough stuff to make the numbers you need to earn whatever you want to make. BUT it's no good thinking that if we were to take say 1% of all the pot plants sold in the UK that we would make shed loads of money. It doesn't work like that .
Markets consolidate around 1 big player - a Gorilla, a few chimps and lots of monkeys Typically the market leader will have twice the share of the second player, three times the share of the third player and so on. If you do the sums, you'll see that typically the market leader will own 1/3 of the market.
Your strategic task is to find a combination of customer and product so you can become the market leader of a niche large enough to fulfill your needs.
Point Two. Business is collaborative. You have to build and maintain relationships with all kinds of people. Suppliers, customers and your staff. You may have to build a whole network of other companies operating around the focus of your own firm to deliver the whole product that the customer wants to buy. You 'll learn what this whole product is interactively. The market NEVER wants what you want to offer. Instead it wants about half of it mixed up with a lot of other things you only discover by going out there and collaborating.
Point Three. Be completely clear about what it is that you are offering. Clarity and directness sell. Woolliness and a generic offer do not. All the research we've carried out for Business Schools, HP, Yell and BNI tell the same story. Be clear, be easy to get hold of, have a transparent purchasing process and give some sense of your own authenticity and values. After all the most powerful sales technique is to be yourself.
So do you want to run your business better - or not?
Great businesses move great products through robust processes manned by people who love to do what they do.
They rsquo;re good at building alliances and working collaboratively with suppliers. They co-create products with customers and suppliers. They rsquo;re run lean and are well funded and managed. Above all they know that the only way to stay ahead is to learn faster than the competition and build better networks to bring what rsquo;s been learned to market..
If that rsquo;s what you want you rsquo;re in the right place.
Business Support Materials
Books like Social Media for Real Businesses to get your story clear and the right marketing mix.
Online courses and webinars like 1Man Brand
Face to Face advice ndash; clinics and workshops
Long term mentoring, coaching and support
Help with funding and grants .
This material has been discovered via trial, error and success over a long period of time or via research projects into how successful businesses do it.
It gives you the crucial Managing Directors viewpoint ndash; each area is the part of a whole.
So whether you rsquo;re improving your sales and marketing, developing a strategic business plan, getting to grips with managing staff or testing whether that new idea will fly (and working out how you rsquo;re going to fund it) you will find this material is useful.
You'll also want to know about using social media, building a work force, raising money and the inside track on sales, marketing and using technology and the internet effectively.
Finally we can help you can access UK government support for your business via the Growth Accelerator and Manufacturing Advisor Service Schemes and if you are based in the Gatwick Diamond or West Sussex areas you may be eligible for grants towards specific projects or funded advice.
In particular the West Sussex Be the Business programme entitles you to 2 one hour advice sessions for pound;25. More information about this offer.
Contact us for more details or sign up for our newsletter .
Business Basics - what experience teaches
Treat people who buy from you, sell to you and work for you as grown ups - it's amazing the difference this makes.
Identify something that people want to buy - then sell it to them - politely
Describe what you have to sell in words of one syllable focusing on why it's useful to whoever's going to buy it. If you are selling spinach then this step is not necessary.
Take the trouble to create easy to operate procedures that have some resilience in them.
Think permaculture and build sustainability into your business model. It's no longer a nice-to-have but a core part of a 21st century business strategy. We put in a rainwater harvesting reservoirtwo years ago and a wood biomass boiler this year. It will save us pound;8k a year.
When you mess up admit it and refund without question - this will save time, money and your blood pressure.
Take whatever profits you make and spend them on something that is valuable, useful or beautiful. Don't entrust it to a suit to invest on your behalf learn to read a balance sheet and do it yourself..
Contact - To discuss how we can help with your business growth or marketing ring 0845 094 0407
Vision and Values
Brain Technologies Toolkit
Vision and Values
Create New Products
Tell the Market
Your Marketing Plan
Adwords Blogs amp; Websites
Networking amp; Social Media
Leadership and Motivation
Learning to Learn
Remote and flexible working
Planning for Growth
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Our Other Sites
Punch above your Weight
Marketing for consultants
Communication in Business
Free Market Planner
21 Business Stories e-book
Web 2.0 Marketing workshop
Marketing Course on CD
Grow your Business e-book
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