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Posts from GreenBook blog
Friday Rewind: Google, Twitter Facebook鈥 Oh My!
July, 18, 2014
In 2012 the MR space was buzzing with the news of Twitter, Google, and other tech platforms entering MR. Nearly 2 years later and now Facebook, Rakuten, and Twitter (again) have announced major research offerings. The message is the same now as then: MR must adapt for face marginalization.
Data Driven Marketing: Knowing The Consumer And Then Doing Something With It
July, 16, 2014
Marketing research needs to start thinking at scale. This will change how we research customers and profile brands from a small number of segments intended to inspire brand ideas to a large number of targetable audience members.
The Investment Outlook for Insights: A View from the Capital Markets
July, 14, 2014
The U.S. venture capital funding market has been on a tear. But what is going on specifically in the Marketing Technology #038; Services sector?
Go to Greenbook blog
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