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Title:Writing for the web - online copywriting and content writing. - Articles, programs and coaching for freelancers & entrepreneurs
Description:Articles, programs and coaching for freelancers & entrepreneurs
Writing for the web - online copywriting and content writing. - Articles, programs and coaching for freelancers amp; entrepreneurs
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Immersed in the craft ofonline content and copy
My Courses
My books
My Story
I make my living writing online, and helpothers do the same.
My Newsletter, Books Programs About Writing For The Web
Get this 35-page eBook FREE when you sign up for my Excess Voice Newsletter.
Get your copy of Writing For The Web #1 -- Plus, in each issue of my newsletter, you鈥檒l receive my latest post and news of my products and services. Sign up NOW and I'll send you the link where you can download this 35-page guide. (You'll be free to unsubscribe at any time.)聽Name:Email: 聽
How to Write Your Own Money-Making Websites.
If you have a hobby or interest, and would like to write a website about it, now you can do just that -- and make a healthy second income at the same time. This is the complete "how-to" package.Learn聽How to Write Your Own Money Making Website
Marketing Confidence 鈥 Because self-confidence is the number one driver of success for freelancers.
This program is my 鈥渃oaching in a box鈥 course for freelancers. After completing the program you鈥檒l have the confidence to approach any prospective client, regardless of their size, and negotiate way beyond what you are charging right now.聽Learn more about Marketing Confidence
Copywriting 2.0 - Your Complete Guide to Writing Web Copy that Converts.
This is a professional-grade program 鈥 including 300+ pages of text, instructional videos and workbooks - for anyone who wants to make a 6-figure income聽writing for the web.Learn more about聽Copy Writing 2.0
Affirmations for Freelancers - and anyone else who works alone.
39 Affirmations to help build your confidence, dissolve self-doubt, and grow your business. Affirmations for Freelancers helps you get past all your doubts and insecurities as a freelancer, and move you towards a life of confidence, optimism and positivity. Learn more about Affirmations for Freelancers
Popcorn Content 鈥 The craft of writing short-form content for social media.
Now available both as a Kindle Single AND a PDF Download. Popcorn Content teaches you how to write short-form social media content that hooks your readers, engages their attention and builds their trust. A must-have skill for any professional web writer. Learn more about Popcorn Content
Latest Posts
Successful people don #8217;t dabble.
July 6, 2016 by Nick Usborne
Generally, I鈥檓 not a big fan of dissecting what 鈥渟uccessful people鈥 do.
The promise implicit in 鈥渄oing what they do鈥 is that you鈥檒l become successful too.
I think the road to success, however you choose to define it, is more complicated than that. A path taken by one person may not be the right path for you.
So let me qualify my headline by saying, 鈥淲hen I find myself dabbling, it鈥檚 a sure sign I鈥檝e wandered off my own path to success.鈥
In other words, this is what鈥檚 true for me. It may or may not be true for you. (But I suspect it might be.)
Read more
Categories Freelancing, ProductivityTags Freelancing, Productivity2 Comments
Allow for sudden outbursts of unexpected content.
June 26, 2016June 23, 2016 by Nick Usborne
Recently I have written a fair bit about optimizing web content.
My thinking has been, and still is, that too many companies rush to publish new content without first establishing a clear purpose for each page or post they create.
In other words, marketers often feel that the simple act of publishing a new page or post is enough.
It鈥檚 not.
For web content to deliver value 鈥 to both your audience and your company 鈥 it has to be purpose-driven. You have to figure out WHY each piece should be published, and then optimize it accordingly.
For example, one post might be optimized for the search engines, while another is optimized for social media. Another might be optimized to attract inbound links, and so on.
Read more
Categories Web Content, Writing for the WebTags content marketing, Web ContentLeave a comment
Earn more as a web content optimization expert.
June 22, 2016June 22, 2016 by Nick Usborne
Recently I published a new course for online content writers and copywriters.
It鈥檚 called Web Content Optimization.
It鈥檚 a short, video-based course at a very low price point. And that means a lot of people not only got the course, but also completed it within two or three days.
And here鈥檚 the best part. People are already using what they learned to reposition themselves as optimization experts and charge higher fees.
Here鈥檚 what Steve Maurer had to say鈥
Read more
Categories Site Optimization, Web ContentTags content marketing, Web ContentLeave a comment
3 Steps to making more money as a freelance content writer.
June 15, 2016June 16, 2016 by Nick Usborne
Go to and you鈥檒l find hundreds of thousands聽of freelancers competing for聽millions of projects.
It #8217;s a free-for-all marketplace, and there is a lot of downward pressure on pricing.
Companies know there will be a lot of people wanting to work on the projects they post, so they can sit back and wait for the right writer at the right price.
In many聽categories this becomes a race to the bottom, because freelancers know the only way they can compete is to keep their prices low.
One of the categories hit hardest by this downward pressure is content writing.聽And this pressure to write for peanuts聽isn #8217;t confined just to sites like It #8217;s industry-wide.
Read more
Categories Site Optimization, Uncategorized, Web ContentTags content marketing, Web Content2 Comments
Self-respect is a cornerstone of freelance success.
May 15, 2016 by Nick Usborne
The Merriam-Webster dictionary defines self-respect as:
1: a proper respect for oneself as a human being
2: regard for one #8217;s own standing or position
I come across the term myself most often when I鈥檓 about to set off on some chore or other and my wife asks, 鈥淎re you going out like that? You should have more self-respect.鈥
She has a point. I鈥檓 sometimes a very scruffy dresser, particularly at weekends. My most comfortable clothes and shoes are generally old. Sometimes very old.
Last year a young man at a local store stopped scanning my groceries half way through, just to check that I had enough money to pay for them. I鈥檓 guessing it was because, judging by my scruffy weekend clothes, he thought I was down to my last few dollars.
That said, I don鈥檛 make the same impression professionally.
Read more
Categories FreelancingTags Freelancing7 Comments
As a freelancer using social media, only two audiences matter.
May 1, 2016May 1, 2016 by Nick Usborne
Social media can be a wonderful tool for freelancers. But it can also be a time sink.
It鈥檚 all too easy to spend hours a week feeding the social media beast, without getting any measurable value in return.
All too often we focus on numbers. We want more friends and followers. We want more clicks and more positive feedback.
Once things start rolling and our numbers start rising at a healthy clip, it鈥檚 easy to develop a minor obsession. All of a sudden we are spending more and more time finding ways to increase the size of our social media audience.
If this is happening to you, you should press the pause button, sit back and ask yourself this simple question: 鈥淲ho are these people?鈥
Read more
Categories Social Media, Web ContentTags Social Media, Web ContentLeave a comment
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Writing For the Web
7 Challenges every Writer and Copywriter faces when writing for the Web.
Recent Posts
Successful people don #8217;t dabble.
Allow for sudden outbursts of unexpected content.
Earn more as a web content optimization expert.
3 Steps to making more money as a freelance content writer.
Self-respect is a cornerstone of freelance success.
My name is Nick Usborne, and I make my living writing for the web and helping freelancers and startups grow and prosper.
I help freelancers improve their writing skills and freelance business skills through my blog, my books, and my programs .
That's where I am today, and here is how I got here鈥
Link Building
Monday Sparks
Site Optimization
Social Media
Web Content
Writing for the Web
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