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Title:Writing for the web - online copywriting and content writing. - Articles, programs and coaching for freelancers & entrepreneurs
Description:Articles, programs and coaching for freelancers & entrepreneurs
Writing for the web - online copywriting and content writing. - Articles, programs and coaching for freelancers amp; entrepreneurs
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Writing for the Websince 1995
My Courses
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Build your skills as an online copywriter,content writer and social media writer.
Discover my Newsletter, Courses Books About Writing For The Web
Get this 35-page eBook FREE when you sign up for my Excess Voice Newsletter.
Get your copy of Writing For The Web #1 -- Plus, in each issue of my newsletter, you鈥檒l receive my latest post and news of my products and services. Sign up NOW and I'll send you the link where you can download this 35-page guide. (You'll be free to unsubscribe at any time.)聽Name:Email: 聽
How to Write Your Own Money-Making Websites.
If you have a hobby or interest, and would like to write a website about it, now you can do just that -- and make a healthy second income at the same time. This is the complete "how-to" package.Learn聽How to Write Your Own Money Making Website
Marketing Confidence 鈥 Because self-confidence is the number one driver of success for freelancers.
This program is my 鈥渃oaching in a box鈥 course for freelancers. After completing the program you鈥檒l have the confidence to approach any prospective client, regardless of their size, and negotiate way beyond what you are charging right now.聽Learn more about Marketing Confidence
Copywriting 2.0 - Your Complete Guide to Writing Web Copy that Converts.
This is a professional-grade program 鈥 including 300+ pages of text, instructional videos and workbooks - for anyone who wants to make a 6-figure income聽writing for the web.Learn more about聽Copy Writing 2.0
Affirmations for Freelancers - and anyone else who works alone.
39 Affirmations to help build your confidence, dissolve self-doubt, and grow your business. Affirmations for Freelancers helps you get past all your doubts and insecurities as a freelancer, and move you towards a life of confidence, optimism and positivity. Learn more about Affirmations for Freelancers
Popcorn Content 鈥 The craft of writing short-form content for social media.
Now available both as a Kindle Single AND a PDF Download. Popcorn Content teaches you how to write short-form social media content that hooks your readers, engages their attention and builds their trust. A must-have skill for any professional web writer. Learn more about Popcorn Content
Latest Posts
Online, you #8217;re often writing headlines even when you #8217;re not.
November 24, 2016November 24, 2016 by Nick Usborne
I know, today鈥檚 headline is a bit of a brain-twister.
Here鈥檚 what I mean #8230;
There are places online where we write headlines, and are fully aware that we鈥檙e writing headlines.
Examples include the headline you might write for a website鈥檚 homepage. Or at the top of a blog post. Or on a review page. Or on a sales page or landing page.
These are the places we expect to find headlines.
But how about an email subject line? Is that a headline?
Read the full post #8230;
Categories Web Content, Writing for the Web, Writing HeadlinesTags content marketing, headlines, Social Media, Web ContentLeave a comment
If you want people to remember something, tell them a story.
November 21, 2016 by Nick Usborne
A few months back I wrote about how telling stories can influence people鈥檚 feelings.
In fact, writers of all stripes have been using stories to tap into people鈥檚 emotions for centuries.
Well #8230; it turns out that as well as evoking strong emotions, stories are also a powerful tool to help us remember things.
A few days ago I was listening to the Tim Ferriss Show podcast. His guest was Stephen Dubner, one of the authors of Freakonomics.
In response to a question about the power of stories, Stephen came up with some interesting numbers.
Read the full post #8230;
Categories Storytelling, Web Content, Writing for the WebTags content marketing, story, Web ContentLeave a comment
And the secret to writing an open-ended headline is鈥
November 6, 2016November 22, 2016 by Nick Usborne
If you鈥檙e not totally into writing great headlines, you should be.
When you鈥檙e writing online, headlines are everywhere.
Actually, anything you write that鈥檚 15 words or less should be treated like a headline.
Headlines for blog posts, articles, reviews, buyers鈥 guides and even homepages.
For email subject lines. Same for e-newsletters. Headings within those emails and e-newsletters.
Tweets. Titles for Facebook updates. Bios for Instagram.
Whenever you鈥檙e short-form writing online, you鈥檒l do well to think 鈥渉eadline鈥.
Read the full post #8230;
Categories Web Content, Writing for the Web, Writing HeadlinesTags content marketing, headlines, Web Content3 Comments
Tap into the power of a shared, common experience.
October 29, 2016 by Nick Usborne
If, like me, you write a blog, you鈥檝e probably promised yourself you鈥檒l post at least once a week.
Or maybe twice a week. Daily even.
There are plenty of good reasons for posting to your blog, whether you run a business or work as a freelancer.
Writing a blog makes sure your voice is heard. Writing posts regularly helps get your message out there, and keeps your name on people鈥檚 lips. (Google likes to see you posting regularly too.)
Is it always easy to come up with new post ideas? No, it isn鈥檛.
In my case, sometimes l鈥檒l have a lineup of ideas for posts, all clamoring for attention. But other times the well runs a little dry, and I have to cast around for inspiration.
I鈥檓 guessing it鈥檚 not so very different for you.
Read the full post #8230;
Categories Storytelling, Web ContentTags content marketing, sales pages, story, Web Content2 Comments
Use inspirational content to drive engagement and sales.
October 24, 2016 by Nick Usborne
With some product and service categories, we automatically expect marketers to inspire us.
For example, if we are being sold a weight-loss program, we expect to hear inspirational stories about those who have come before us.
We expect to see before and after photos, and to hear about how people鈥檚 lives are improved as they shed those extra pounds.
Weight-loss and wellness coaches help us succeed by inspiring us with positive messages and stories.
It鈥檚 what we expect.
But we can also create inspirational content for slightly less obvious categories.
Read the full post #8230;
Categories Site Optimization, Web ContentTags content marketing, inspiration, positivity, storyLeave a comment
Listening to your readers and customers is good. Being smug about it isn #8217;t.
October 16, 2016October 17, 2016 by Nick Usborne
Last week I wrote about how I鈥檓 putting together a new course on writing headlines for web content, social media and email marketing.
At the end of the post I asked readers to email me with their suggestions on what should be included in the course, and which questions about writing headlines they would like to see answered.
When I extended the invitation, I was thinking maybe I鈥檇 pick up on a few points and questions I might have missed. Truth be told, my slide deck was pretty much done and I was almost ready to start recording.
I just wanted to be sure I hadn鈥檛 missed anything big or obvious.
Read the full post #8230;
Categories Freelancing, Web Content, Writing for the WebTags content marketing, headlines, Web ContentLeave a comment
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Writing For the Web
7 Challenges every Writer and Copywriter faces when writing for the Web.
Recent Posts
Online, you #8217;re often writing headlines even when you #8217;re not.
If you want people to remember something, tell them a story.
And the secret to writing an open-ended headline is鈥
Tap into the power of a shared, common experience.
Use inspirational content to drive engagement and sales.
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Web Content
Writing for the Web
Writing Headlines
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