Zeta Interactive is a big data and analytics company that helps leading brands acquire, grow and retain customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta uses Big Data, advanced analytics and machine learning to power marketing programs for hundreds of Middle Market and Fortune 500 brands.Keywords:Body:
Mastering the Customer Journey
Big Data amp; Analytics come to life through Zeta鈥檚 People-Based Marketing Cloud, helping the World鈥檚 Leading Brands Acquire, Grow Retain Customers.
January 22, 2016
Zeta Named to Gartner Digital Hub Magic Quadrant
November 3, 2015
Zeta Acquires eBay Enterprise's CRM Divison
July 15, 2015
Zeta Raises $125MM From Blackstone/GSO Capital
April 21, 2015
Zeta Included in the Gartner Magic Quadrant Report
February 24, 2015
Zeta Named Gold Award Winner By the Relevancy Group
Introducing the Zeta Marketing Cloudwith the Power of People-Based Marketing
Zeta's offerings provide the world鈥檚 leading brands with a comprehensive end-to-end solution to acquire, retain and grow customers.
Extending The Conversation.Empowering the Marketer. Enabling Success.
Zeta CRM is a comprehensive, multichannel marketing solution that unifies and unlocks data, driving return on marketing investment. Zeta CRM grants access to a powerful digital marketing engine for personalized, insightful conversations with your customers, delivered in real time with precision and scale.
Using data to drive strategy and growth, our technology enables access to the core of all CRM efforts.
The Zeta Hub allows brands to manage the entire customer lifecycle within one platform, across all digital touchpoints.
CRM specialists navigate todays challenges and opportunities. Integrated, cross functional services for your technologies, marketing objectives, audience and programs.
Evolving from strategic unions of market-leading technologies and elements, Zeta CRM has 40+ years of engineering experience and strategic leadership.
Connecting Brands with Real People
ZX is Zeta's Acquisition Engine which leverages proprietary People-Based data to help brands engage or acquire new customers across platform, device, format and channel.
People Based Marketing
Individual level data leveraging email address as a universal key to act as the connective tissue between audiences and channels.
Audience clusters developed to execute a brand's media plan across all digital channels against all digital formats.
Our World-Class Client Services team helps brands through every step of the process from setup, deployment, optimization and reporting.
Individual-level ROI measurement tied to in-store traffic, web visitation and point of sale.
Scalable and Repeatable Customer Acquisition
Zeta Actions is a world-class results-driven customer acquisition engine that operates in the highest value verticals. Actions combines patented technology with cutting edge tools and techniques to drive scalable, repeatable demand generation for fortune 1000 and middle market brands.
Expertise across all digital channels including search, social, mobile, email and display.
Deep experience in highest value sectors including financial services, insurance, education and health and wellness.
Patented automated landing page system that drives higher conversion rates based on real time analytics.
Scope and scale in the U.S., UK and EU markets across all channels and verticals.
Zeta is proud to have been selected by some of the world鈥檚 leading brands to help them solve their most complex marketing problems.
America's MostPromising Companies
4th Consecutive Year
100 Most PromisingBig Data Companies
Top 10Global ESP
Top 100North America
Leader inEnterprise ESPs
Our focus as a business is to help our clients win. This drives our strategy, our technology platform and our teams."
CEO amp; Founder
Great companies are made from great people. David and I spend a lot of our time making sure that we attract, develop and retain the best and brightest in every field."
Co-Founder + Former CEO of Apple amp; Pepsi Co.
It All Startswith Great People...
We're a team of smart, innovative and focused people who are fun to work with on cutting-edge solutions in marketing technologies. Our opportunities are exciting and we'd love to take you and Zeta to new heights.
Current Openings In:
Sales amp; Client Services
Centers of Excellence
HQ New York City
Long Island, NY
Los Angeles, CA
Join the Zeta Mailing List
185 Madison Ave.
New York, NY 10016
65 Network Drive
Burlington, MA 01803
1875 South Grant St.
San Mateo, CA 94402
247 Tottenham Court Rd.
London, W1T 7QX
6-3-679, II-III Floors, Elite Plaza.
India - 500 082