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Title: Desperate -
Description:If you want to make BIG money selling information products online, then I guarantee that this will be the most important letter you鈥檒l read this year. You DON鈥橳 have to be some 鈥楤ig-Name Guru鈥 to make Thousands of Dollars per month Selling Information Products and Ebooks Online鈥   Dear Writer Extraordinaire, I鈥檝e been writing and […]
Desperate -
If you want to make BIG money selling information
products online, then I guarantee that this will be the most
important letter you鈥檒l read this year.p
You DON鈥橳 have to be some
鈥楤ig-Name Guru鈥 to make
Thousands of Dollars per month Selling Information Products
and Ebooks Online鈥
Saturday, July 18, 2015
Dear Writer Extraordinaire,
I鈥檝e been writing and selling information products online for 10 years now. I鈥檝e made some grand slams, and I鈥檝e failed miserably.
Through out it all I鈥檝e probably remained the biggest ANTI-case study for online marketing success. I don鈥檛 do most of the things that other online marketing experts claim you should do to be successful.
I DON鈥橳 send out newsletters or try to stay in constant contact with my prospects;
I DON鈥橳 participate in a lot of discussion forums to make myself more visible among my peers and prospects;
I DON鈥橳 spend hundreds or thousands of dollars a month advertising on Google Adwords. On average I spend less than $20 a month on Adwords.
I DON鈥橳 seek out affiliates, joint ventures, or testimonials. (Though I get them all the time.)
I DON鈥橳 pile on 50 different bonus items to my offerings.
Sometimes my sites are ugly 鈥 (this one sure ain鈥檛 winning any design awards). Sometimes my grammar is bad. I only use the spellcheck when I remember.
And if at all possible, I try to write as little as possible and still get paid top dollar. My most profitable reports fall well UNDER the 12 page range, and can cost as much as $97.
Why 鈥淭he Information Publishers Rules鈥 are
100% necessary for most #8211; and yet unnecessary
for a complete nobody like me.
The reason why most infoproduct creators need that stuff to be successful is because they鈥檙e trying to sell scrapbooking e-books to people who want to learn how to scrapbook. Or e-books on how to take great pictures to people with digital cameras.
In other words, they鈥檙e trying to sell basic how-to information.
When you鈥檙e trying to sell basic how-to information, you often gotta jump through a bunch of fiery hoops #8211; (with gasoline underwear no less) #8211; in order to get prospects in the door.
And there鈥檚 a distinct reason why this is the case鈥
The average consumer doesn鈥檛 sweat over taking great pictures just because they recently purchased a digital camera.
Sandi the stay-at-home mom isn鈥檛 nervously gnawing on her nails at 3am wondering
where to put the Eiffel Tower sticker in her scrapbook.
The type of people who buy basic how-to information are just strolling along the information superhighway casually seeking whatever. Sometimes they鈥檙e looking for an infoproduct. Sometimes they want info for free.
But you can bet your last dollar that they鈥檙e not losing any sleep over that digital camera or starting a scrapbook. And that鈥檚 what makes selling information products to these types of customers a little harder.
So I don鈥檛 target these types of buyers.
Besides, there鈥檚 more than one way to skin a cat in the information sales business.
The Great Big Infoproduct Creation Secret for
Attracting Intensely Rabid Customers, that鈥檚
Not Really a Great Big Secret.
A few years ago, a friend of mine had a wisdom tooth that was on the verge of exploding in his mouth. Needless to say, he needed a dentist #8211; stat.
I began thumbing through the telephone book looking for a dentist in our area. Have you ever done this? Looked in the yellow pages for a dentist? If you鈥檙e in a big city, there are like a million of them in there.
However in my search I quickly discovered there were only a handful of dentists who specialized in emergency cases. And only 1 that had a location within a 20-minute drive.
So guess who got my friends business? The closest emergency dentist we could find. My friend didn鈥檛 care about the cost. There was no time to comparison shop. We just found the dentist, and jumped in the car.
The moral of the story鈥 pain is one heck of a motivator.
And that brings me to the really big infoproduct creation secret for attracting intensely rabid customers, that鈥檚 not really a secret.
Desperate people 鈥 people with throbbing problems, pressing issues, and insane drives 鈥 buy on impulse. Desperate people buy on impulse because they鈥檙e in an emotionally charged state-of-mind or state-of-being and they want to get out of it.
So when you create information products for desperate people, you change the dynamics from being the person who鈥檚 doing the chasing 鈥 (as you have to do when selling a typical how-to product) #8211; to becoming the person who鈥檚 constantly being chased.
That鈥檚 basically why I can sell 10-12 copies of six page report for $24.95 on a daily basis, with minimal marketing bells and whistles.
My customers are desperate. And I know how to push their buttons so they want to buy from me.
And if that logic sounds easy to follow, that鈥檚 because IT IS.
Have you ever had a sinus infection that kept
you up at night, and wouldn鈥檛 go away no
matter what you did?
People with chronic sinus infections are desperate buyers. (And I know this first hand.)
You can鈥檛 comfortably go on day-after-day with a nasal drip, a constant headache, achy gums, low grade fever, or that stuffed head feeling. You鈥檇 want to stick a vacuum up your nose and suck out everything except your brain and your eyeballs.
It鈥檚 not an illness that kills you. But it will make you extremely desperate to find a solution. Especially if you鈥檝e gone through rounds and rounds of antibiotics, and nothing seems to be working.
People who are losing their hair are desperate buyers too. So are teens and adults suffering from acne. And most definitely people with smelly feet.
Selling information to buyers who live with these types of problems is easy because the problem is clear, obvious, bothersome and possibly embarrassing to the person who has the problem. It鈥檚 a no brainer.
And this theory doesn鈥檛 apply solely to people with health issues.
Desperate people come from all types of situations. And a good percentage of them have the same burning desire to clear up an issue in their lives.
That鈥檚 why when I write鈥 when I sit down to develop an information product鈥 I write for desperate people 90% of the time. I鈥檓 able to make more money with far less work, compared to a typical how-to author.
Would you like to learn how to fatten your bank account by targeting people who are sweatin鈥 bullets for your type of information?
Then check out鈥
When I originally wrote Desperate Buyers Only some years ago, it was really just a handbook I was using in my own business. I began putting it together because I had read so many other e-books from other experts, and found that their techniques just didn鈥檛 match my writing personality.
You see, I knew that I wanted to write e-books and reports for several different audience segments.
I also knew that in order to do this and be successful online, I would have to figure out how to streamline much of the writing and marketing processes.
Even though all the guru鈥檚 were saying start your own free newsletter, do a blog, create a free promotional e-book, I knew it wouldn鈥檛 be feasible for me to do these things for 10 different products, all related to different niches.
That鈥檚 when I sat down and began writing my own infoproduct creation guidelines, based on how I wanted to run my business.
Over the years I鈥檝e tested my ideas and theories with my products. What I have today is basically my final draft. After literally years of tweaking the formula, I鈥檝e found something that works pretty consistently AND matches the way I want to run my publishing empire.
The best thing is, since I originally wrote Desperate Buyers Only for myself, it鈥檚 NOT some 10lb tome with 100 idea generating techniques, 20 CD鈥檚 and 400 different ways to market your information product.
Everything contained within has worked for me, over the development of several different information products.
You won鈥檛 learn how to create information products for photographers who want to enhance their macro photography skills, or for NYC visitors who want the low-down on all the hottest clubs.
As I鈥檝e said before, 鈥渉ow to鈥 without the desperation factor is a big no-no in my book.
But you will discover how to create infoproducts for people who are begging鈥 screaming鈥 crying鈥 pacing the floor鈥 pulling their hair out鈥 lying awake because they鈥檙e nervous about something, or they just plain want something with an extreme passion or drive.
You get 鈥榚m when they鈥檙e emotional, you say the right combination of things on your web site, and you鈥檝e got an information product that you can sell for life.
The hardest part is knowing who those buyers are, and being able to create a persuasive message when they鈥檙e on that emotional rollercoaster. If you don鈥檛 have all your ducks lined up in a row, the process just doesn鈥檛 click.
And therein lies the power of Desperate Buyers Only.
This 168 page manual is like a one-month boot camp workout session, concentrated into a single day. I give you about a minute or two to warm up, then it鈥檚 straight action until the end. I don鈥檛 waste your time with 鈥測ou can do this鈥 or 鈥測ou can try that.鈥
This isn鈥檛 fuzzy wuzzy Possibility Thinking 101. This is what works. What yields cash for me every single day.
You鈥檒l see鈥
Does your topic REALLY push your prospects hot button? Say 鈥測es鈥 to any one of these 12 questions, and you鈥檒l know that you鈥檙e on the right track.
Can you give _____________ instead of information? This is the one question that INSTANTLY showed me why certain e-books just didn鈥檛 sell over the years.
4 Ways to 鈥榮eason鈥 your e-book so that readers want it NOW, NOW, NOW! (It will also
show you why you鈥檙e automatically attracted to certain books.)
How to find an abundance of desperate topics on a commonly used type of website.
(It has NOTHING to do with forums or Google.)
Choose a word, and I鈥檒l show you how to figure out what people are desperate
to learn about. You will NEVER run out of potential topics.
The Internet marketing niche ISN鈥橳 overcrowded -if- you know how to laser target this audience. In 30+ pages I鈥檒l show you my secrets for selling to this FOREVER desperate niche. (Nobody else is teaching this stuff.)
3 Ways to write your e-book, including the nit-picky important details that keep your customers happy, and your refunds low.
I still advocate writing articles to promote your e-book, but I鈥檒l show you how to get
the most targeted traffic possible.
AdWords for Cheapskates. I鈥檒l show you some new methods I use to to keep your costs
low and your conversion high.
The no-wasting-time 鈥榗heaters鈥 technique to get all the publicity you want for your
Meet the Q amp;A Sales Letter Worksheet鈥 After dozens of consultations with readers,
I鈥檝e figured out where most people have problems writing sales copy, and how to fix it.
See how I GIVE AWAY one of my e-books, and generate profits WITHOUT including
any affiliate links, or pushing a back-end sale. (I鈥檓 totally in love with this technique!)
Situations when you should definitely do print 鈥 and why.
I鈥檒l show you step-by-step how I randomly found desperate topics using the techniques I teach. You鈥檒l see exactly how where I got my ideas from.
This is a system that鈥檚 so precise, a full 90% of my e-books generate cash on a consistent basis. Consistent meaning I get orders at least 3-4 days out of the week for each title.That鈥檚 EASY money.
After years of writing desperate e-books I鈥檝e realized that it鈥檚 not enough to know how to write one.
You need to know how to write e-books fast. That鈥檚 why I鈥檝e included a copy of Constantly Creating Compelling
Content with Desperate Buyers Only.
PLUS you鈥檒l receive a 52 weekly e-mail messages of companion tips and lessons delivered to your inbox 鈥 that鈥檚 a full year of tips and inspiration!
Yeah, right now, the print edition is selling for $39. But you鈥檒l get a free PDF version along with Desperate Buyers Only.
Here is what you will learn鈥
Importance Of Content 鈥 Is It King?
How To Get In The Mindset To Create
Creating The PERFECT Content Creation Atmosphere
Break Through Writers Block
How To Tap an Endless Supply of Content Ideas
Importance of the Content Creation Schedule
Best Practices to Ensure you Start and KEEP Your Schedule
$39 Value 鈥 Included FREE
In the WordPress Advantage, you鈥檒l get 8 High Quality Videos + A Companion Guide to reinforce the lessons taught in the videos: These videos will walk you through the entire process of implementing a WordPress site. The topics cover BOTH technical set-up aspects AND content driven marketing strategies that apply to EVERY project.
The video titles and length are as follows:
1. WordPress Introduction 鈥 3:54
2. Building High Quality Content Driven Sites 鈥 8:01
3. WordPress Main Functions 鈥 9:22
4. Content Creation Strategies Part 1 鈥 7:39
5. Content Creation Strategies Part 2 鈥 9:19
6. SEO Fundamentals That WORK 鈥 7:55
7. Domain Overview 鈥 1:37
8. Hosting Overview and Demo 鈥 6:21
$39 Value 鈥 Included FREE
Setting Up Your Sales Funnel: A Step-By-Step Guide
This guide will walk you step by step through getting your sales funnels up and running.
$29 Value 鈥 Included FREE
Image Matters! Now you can make all of your digital
content 鈥淧OP鈥 with this full suite of graphic designs.
No matter what business you are in or what area of online
publishing you deal with, at some point you are going to need
graphics to bring your content to live. This can include
implementations such as:p
Sales Pages
Squeeze Pages
Instructional Material
Blog Posts
Banner Ads
Event flyers
Promotional videos
3D covers for your digital products
etc鈥 the list goes on and on
$49 Value 鈥 Included FREE
In this book you #8217;ll learn:
What Is Kindle Publishing and Why Use It?
What Are My Kindle Publishing Options?
Writing Your Book #8211; Tips for Creating a Kindle Bestseller
Before You Publish: Amazon #8217;s Requirements
Some Additional Sales-Boosting Suggestions鈥
The Little Extras That Help Set Your Book Apart From The Rest
The Top Five Kindle Publishing FAQs
I love getting letters like this鈥
The time you waste writing 鈥渢raditional鈥 how-to e-books that only sell a few copies, will cost you at least 20-30 times that much.
I write for a living.
So I know all about the time and effort it takes to get from Point A (idea stage) to Point Z (selling the product). It can be like a long, bone chilling blizzard that buries your car under 5 feet of snow. Brutal.
Now let me ask you a question鈥 How many times have you ended up well past Point Z, still waiting for that small flood of buyers to come in?
Isn鈥檛 THAT even more frustrating?
To spend hour after hour ticking away at the computer, thinking you鈥檙e writing for some boiling hot niche.
Then to wake up 6 months later and realize you鈥檝e only made 12 sales. The information superhighway is littered with failed infoproduct sites from well intentioned how-to authors. Talk about a reality check.
Yeah, I know not everything you write is going to be a winner. But there are ways you can significantly increase your chances at success.
Carefully choosing your projects and writing for desperate people is definitely one of those ways.
So before you start thinking that $97 is too much to spend on my time-tested advice, I want you to carefully consider the far greater costs it takes to write several crappy books that don鈥檛 generate enough to even repay you for the time you spent writing them.
$500鈥 $1,000鈥 $2,000? What about the web site design? E-book cover? Copywriting?
If you鈥檙e happy with your existing arrangment, I wish you nothing but luck.
But if you want to write for buyers who are pulling out their credit cards in a rabid frenzy, then stick with me. I鈥檒l show you everything you need to know.
And because I originally wrote Desperate Buyers Only as a gameplan for improving my own infoproduct sales efforts, you鈥檒l find that you can get started with the techniques immediately.
Each page is food for thought. This is a fluff-free zone.
Desperate Buyers Only is the 鈥榤issing link鈥
for many niche marketers.
Are You Ready to Target Buyers Who Will Actually
Clamor to Buy Your Products?
Desperate Buyers Only is a PDF document, so you鈥檒l be able to download and read it the same day you order.
When you receive it, print out page 95, and keep it visible in your immediate workspace.
I keep a copy of this chart with me at all times in my iPhone. This is my favorite tool for generating/judging ideas for desperate buyers. It will change your entire way of infoproduct creation.
Now read the entire manual.
You can begin putting the ideas to work immediately. It鈥檚 a very straightforward process. And it鈥檚 explained in a step-by-step fashion.
Leave the typical 鈥渂ookstore book鈥 mentality to the writers who need to see their names in lights 鈥 (and eventually on the remainder shelf.)
Learn the Desperate Buyers Only technique and create products that are in demand, for the price that YOU demand.
Copyright 漏 2013 All rights reserved.
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