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Title:Blog - Return Path
Description:Return Path is the world鈥檚 leading email data solutions provider. Every minute of every day, our clients and partners trust our data and insights to help them build closer, safer, and smarter relationships with their customers.
Blog - Return Path
Contact Us
Consumer Insight
Customer Success
Data Enlightenment
Election 2016
Email Fraud Protection
Email Intelligence
Email Optimization
Industry News
Inside Return Path
Professional Services
The Best Mother鈥檚 Day Email I Ever Received
Posted by Laura Christensen on May 6, 2016
It鈥檚 time once again to celebrate the mother of all holidays, Mother鈥檚 Day! Just how important is this day for mothers鈥nd retailers? According to research by, an estimated $20.7 billion dollars was spent on Mother鈥檚 Day last year for the 85.4 million moms in the US. On average, American consumers spend $168.94 on mom [ hellip;]
Read More
Email Optimization
Email Fraud Protection
Consumer Insight
Customer Success
More Categories鈻
Data Enlightenment
Election 2016
Email Intelligence
Industry News
Inside Return Path
Professional Services
The Best Mother鈥檚 Day Email I Ever Received
It鈥檚 time once again to celebrate the mother of all holidays, Mother鈥檚 Day! Just how important is this day for mothers鈥nd retailers? According to research by, an estimated $20.7 billion dollars was spent on Mother鈥檚 Day last year for the 85.4 million moms in the US. On average, American consumers spend $168.94 on mom [ hellip;]
Read More
Guy Hanson Elected as New Chair of the Email Council for the DMA UK
It gives me great pleasure to announce that Return Path rsquo;s own Guy Hanson has just been elected as new Chair of the Direct Marketing Association rsquo;s (DMA) UK rsquo;s Email Council. A highly respected and credible thought leader with 15 years of email marketing experience, Guy has been involved with industry bodies and associations for many years, [ hellip;]
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Top 10 Email Fraud Terms to Know
Understanding the vocabulary of email fraud is essential if you hope to defend your customers, employees, and brand reputation from phishing attacks. Below we鈥檝e included 10 top terms from our聽Ultimate Email Fraud Glossary, that launched this week. If you want to dive deeper into a specific term, click the 鈥淟earn More鈥 link鈥攆or additional information on [ hellip;]
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The Bait and Switch #8230;Know Your Partner #8217;s Reputation
I rsquo;m sure we rsquo;ve all heard one or two online dating horror stories. It starts with the picture that hooks you in #8230;buff, full head of hair, and cute! Then the profile says things like, ldquo;own my own business, rdquo; and ldquo;enjoy taking long walks. rdquo; So when you finally get to meet Mr. Wonderful, you rsquo;re more than a [ hellip;]
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Read Rates: The Secret Ingredient to a Successful Email Marketing Program
A few weeks ago I took my very first cooking class. I鈥檝e never considered myself to be a great chef but I will admit I do know my way around a kitchen. During my class, I started to get ahead of the instructor and the rest of the class because I thought I knew what [ hellip;]
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Poor Deliverability Cause #5: Lack of Email Authentication
This is part six of our six-part blog series addressing the top five most common causes of poor deliverability. Click here to start from the beginning. Authentication allows the receiver of an email and the mailbox provider to confirm the identity of the sender. If the identity of the sender cannot be authenticated, mailbox providers may reject [ hellip;]
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How DMARC Protects Employees From Spear Phishing Attacks
Spear phishing is one of the biggest challenges facing enterprise organizations today. Here are just a few troubling stats to prove it: 95% of all attacks on enterprise networks are the result of successful spear phishing (Source: SANS Institute) 30% of phishing messages are opened by recipients and 12% click on attachments (Source: Verizon) Business [ hellip;]
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Email Primer for the Class of 2016
If you are graduating from college with a degree in business, marketing or communications, this article is for you. English lit majors who aren鈥檛 continuing on to grad school and who hope to someday pay back their student loans, it wouldn鈥檛 be a bad idea for you to read this as well. I鈥檇 like to [ hellip;]
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Are You Having Problems Delivering to Gmail? You鈥檙e Not Alone.
Gmail is often the toughest environment for senders to achieve consistent inbox placement. Why? Because Gmail is on the cutting edge of the industry, constantly striving to improve their filtering process to give their users the best possible experience. Every mailbox provider has a proprietary set of criteria聽they use in their filtering algorithm.聽Those criteria typically [ hellip;]
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Poor Deliverability Cause #4: Poor List Quality
This is part five of our six-part blog series addressing the top five common causes of poor deliverability.聽Click here聽to start from the beginning. Maintaining a聽high-quality聽subscriber list is imperative to ensuring your emails are delivered to the inbox instead of the junk or spam folder. In addition to complaints, there are three other major culprits of [ hellip;]
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Creating Relevancy and Personalization with Limited Data
In an ideal world, all email marketers would have access to unlimited subscriber data. From demographic data to purchase and browse behavior, they鈥檇 be able to easily customize all emails based on subscriber level attributes, helping increase response and revenue. However, for most email marketers actually getting access to all this data and then utilizing [ hellip;]
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Five Common Myths About Email Deliverability
With more than one in five commercial email message being blocked or placed into the junk mail folder, problems with deliverability are common and can be problematic. Depending on your business, a large deliverability issue can reduce revenue generated from email by millions of dollars per month. Unfortunately, mailbox providers do not provide a detailed roadmap for [ hellip;]
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Older Entries
Popular Posts
10 Tips on How to Identify a Phishing or Spoofing Email
Phishing attacks are more rampant than ever before, rising by more than 162 percent from 2010 to 2014. They cost organizations around the globe $4.5 billion every year and over half of internet users get at least one phishing email per day. The best defense companies have against phishing attacks is to block malicious emails [ hellip;]
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10 Tips on How to Identify a Phishing or Spoofing Email
It rsquo;s 2013, what can you really do with two dollars? Maybe buy a pack of gum, snag two cheeseburgers off the dollar menu, create and host a phishing scam hellip;wait, what? Yes, it rsquo;s true. Two single dollar bills is all it costs for a hacker to create an email pretending to be from your trusted retailer [ hellip;]
Read More
Build Your DMARC Record in 15 Minutes
Implementing DMARC (Domain-based Message Authentication Reporting and Conformance) is the best way to defend your customers, your brand, and your employees from phishing and spoofing attacks. DMARC is built upon two other authentication protocols:聽SPF (Sender Policy Framework)聽and DKIM (DomainKeys Identified Mail). You should have SPF and DKIM on your Envelope From and Friendly From domains [ hellip;]
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Featured Resources
The Hidden Metrics of Email Deliverability
DMARC Intelligence Report 2016
All About A/B Testing
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