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Title:@ASmartBear - WP Engine - Startups + Marketing + Geekery
Description:Startups, marketing, entrepreneurship, ideas, tips, and geeky stuff from Jason Cohen, founder of WP Engine and Smart Bear Software.
Keywords:small business start up, business ideas, business resources, small business help, how to start a business
@ASmartBear - WP Engine - Startups + Marketing + Geekery
Advice from Jason Cohen, founder of WP Engine Smart Bear Software.
Join 40,000 subscribers Follow asmartbear
@ASmartBear - WP Engine
Startups + Marketing + Geekery
Work with me!
When #8220;fits and starts #8221; is the most efficient pathby Jason Cohen on September 19, 2018 4 Comments
When you go full-speed in one direction for a hot minute, then slam on the brakes and do something else, and keep doing that, and it #8217;s actually the correct course of action.
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When #8220;fits and starts #8221; is the most efficient pathby Jason Cohen on September 19, 2018 4 Comments
When you go full-speed in one direction for a hot minute, then slam on the brakes and do something else, and keep doing that, and it #8217;s actually the correct course of action.
Read this article Tweet
A Scorecard: Should a decision be fast, or slow?by Jason Cohen on September 5, 2018 2 Comments
We #8217;re constantly told to make decisions quickly, because that speeds up the production and learning loop.
But some decisions really should be made slowly.
How do you know which way to go, with a given decision? Here #8217;s a framework to answer that question.
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How repositioning a product allows you to 8x its priceby Jason Cohen on June 5, 2018 7 Comments
Pricing is often more about positioning and perceived value than it is about cost-analysis and ROI calculators that no one believes.
As a result, positioning can allow you to charge many times more than you think you can. Here #8217;s how.
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WP Engine passes $100M in revenue and secures $250M investment from Silver Lakeby Jason Cohen on January 4, 2018 23 Comments
WP Engine just announced passing $100M in annual recurring revenue and a $250M investment from Silver Lake. We #8217;ve never been in a stronger position!
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Brittleness comes from #8220;One Thing #8221;by Jason Cohen on November 7, 2017 13 Comments
We #8217;re tired of hearing how small software companies usually fails.
The data show that the two most common causes are (1) the product just isn #8217;t useful to enough people and (2) problems with the team.
But what about the cohort that dies even though it did sell some copies of software to a few people, and where the founding team isn #8217;t dysfunctional?
I don #8217;t have data for that cohort (tell me if you do!), but informally I see things like the following, which is useful to list because there #8217;s a pattern common to each of them, which furthermore is possible to counteract
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You can have two Big Things, but not threeby Jason Cohen on October 17, 2017 15 Comments
No you can #8217;t #8220;have it all. #8221; You can have two things, but not three.
Read this article Tweet
The fundamental lesson of the forces governing scaling startupsby Jason Cohen on October 4, 2017 9 Comments
Idealistic founders believe they will break the mold when they scale, and not turn into a 鈥渢ypical big company.鈥 By which they mean: Without stupid rules that assume employees are dumb or evil, without everything taking ten times longer than it should, without wall-to-wall meetings, without resorting to hiring anything less than the top 1% of the talent pool, and so on.
Why do they never succeed? What are the fundamental forces that transform organizations at scale?
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Strategic Activities for a Company Retreatby Jason Cohen on September 25, 2017 1 Comments
I happened to be sitting on the tarmac, delayed, when a tweet came in asking for some ideas for what to do on a company retreat that would be strategic.
In the confines of six square feet of personal space, I sent a few answers.
These are useful exercises any time!
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Change: Damned if you do, damned more if you don #8217;tby Jason Cohen on August 29, 2017 2 Comments
Though inevitable, change is uncomfortable and exhausting. Even we who relish change, who love bragging that 鈥渋t鈥檚 hard but every day is different,鈥 reach a breaking point after years of adaptation and fake-gleefully exclaiming that 鈥渇ailure is how you learn!鈥 Yeah, but all this learning is fricking tiring.
How do you manage change?
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I hate MVPs. So do your customers. Make it SLC Jason Cohen on August 22, 2017 70 Comments
Product teams have been repeating the MVP (Minimum Viable Product) mantra for a decade now, without re-evaluating whether it #8217;s the right way to maximize learning while pleasing the customer.
Well, it #8217;s not the best system. It #8217;s selfish and it hurts customers. We don #8217;t build MVPs at WP Engine.
This is the right way.
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Should you invent a new UX?by Jason Cohen on July 31, 2017 8 Comments
Using common metaphors makes your product UI identical to all the others. There鈥檚 no personality, no brand, solidifying the notion that this product is 鈥渏ust another tool鈥 rather than a new way of interacting with a computer. Surely technology can be better than that.
But this is an egocentric view. Your customers don鈥檛 want to figure out some newfangled damn thing just to navigate a dialog box.
Which way is the right way?
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Finding the right adviceby Jason Cohen on July 17, 2017 1 Comments
For every clear example that proves 鈥淴 is right,鈥 there鈥檚 another equally compelling story of success where the mantra was 鈥淴 is wrong.鈥
So the question is: Which advice is right for me?
Let #8217;s answer that question.
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laquo; Previous posts
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Friends of the Show
Most PopularRich vs. King in the Real World: Why I sold my company
Fermi estimation for startup business models
10 things I #8217;ve never heard a successful startup founder say
Why I feel like a fraud
No wait, of course THAT is the single most important SaaS metric
How to simplify complex decisions by cleaving the facts
Easy statistics for AdWords A/B testing, and hamsters
In its emptiness, there is the function of a startup
Pricing determines your business
Color Wheels are wrong? How color vision actually works
Put down the compiler until you learn why they #8217;re not buying
Sandy Visions
Scaling by 鈥渄elegation #8221; isn #8217;t good enough
Solving the #8220;marketplace #8221; business model
Startup identity #038; the sadness of a successful exit
Telling the 800-lb Gorilla to Shove it up his Ass
The #8220;Convergent #8221; theory of finding truth in darkness
The Lindy Effect on startup potential
The rise of the #8220;successful #8221; unsustainable company
The unfortunate math behind consulting companies
The wrongness of relativism
What a startup does to you. Or: A celebration of new life
What did they do before you came along?
Why it鈥檚 nice to compete against a large, profitable company
Your non-linear problem of 90% utilization
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